More than seven million women in the U.S. and 50 million couples worldwide suffer from infertility. And yet, less than half of them seek guidance. These numbers reflect only one of the many challenges around motherhood.
To help address this issue, Mama Mentors approached Kollettiv with the idea of creating a digital platform that would support those woman in need. This required identifying unmet needs and drivers and determining the interactions that would have the most impact on them.